The prestigious sports nutrition brand will help the cyclists to overcome the challenge of the Caminos de Olivos.
The Clásica Jaén Paraíso Interior adds an exceptional partner to its cycling weekend, which this year is structured into three days; starting off with its Gran Fondo on Saturday 15th of February, the women’s junior Copa de las Naciones on Sunday 16th, and the professional Classic on Monday 17th. All riders of the event sponsored by the Deputy of Jaén will get the best energy thanks to 226ERS. The Spanish sports nutrition brand will provide its products to enable all cyclists to overcome and enjoy the Caminos de Olivos challenge.
“226ERS isn’t any sports nutrition, it’s one of the world’s best”, says Pascual Momparler, organizer of the Clásica Jaén Paraíso Interior. “The planet’s best athletes take 226ERS both for the products’ performance as for its ingredients and characteristics. Being able to give this premium nutrition to our participants of the Gran Fondo, Classic and Copa de las Naciones, is a real treat and quality stamp for our event”.
E226ERS is committed to developing the best products with the most natural and best quality ingredients. Details such as reducing or taking away sugar, not using palm oil for ecological consciousness, and having gluten-free and vegan products absolutely free of GMO, are part of the brand’s philosophy. A brand developed by and for endurance sports enthusiasts.
“We’re very pleased with the great job, exposure and international reach that the Clásica Jaén Paraíso provides to 226ERS. We also value the care, respect and promotion that’s done for the landscapes of this beautiful Andalusian province. It’s really exciting for the company to be part of this event”. Jesús Sánchez Bas, 226ERS CEO and founder.
Since its first edition in 2022, the Clásica Jaén Paraíso Interior has grown to become one of cycling’s trend events worldwide. The beautiful landscapes of Jaén’s province inland, besides the sports challenge to furrow the Caminos de Olivos route, its made it one of the favourite events for spectators and participants, as its list of winners shows, with three big names such as Alexey Lutsenko (2022), Tadej Pogačar (2023) and Oier Lazkano (2024). This is also reflected in its Gran Fondo, which in its last edition attracted over 400 cyclists and in 2025 will offer 226ERS products in the entry rider’s bag and Premium cycling pack. This year the event grows by including a UCI Nations Cup race, the world’s best competition for junior women cyclists.
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