Paris-Roubaix, one of the most emblematic and demanding races on the world cycling calendar, will be celebrated this weekend with all the intensity and epic nature that characterises it. Known as the “Hell of the North”, this century-old classic takes cyclists over more than 250 kilometres of roads and cobbled sections that test the endurance, technique and mental strength of the best in the international peloton.
This year, 226ERS is proud to be an official sponsor of the race, supporting elite athletes in their performance and recovery with our range of sports nutrition products.
Our commitment to high performance and athlete health has led us to be present at one of the world’s toughest competitions, where sustained energy, effective hydration and smart recovery make all the difference.
These are the products that riders will find at the aid stations throughout the day to help them finish the race with the right performance:
- Race Day Bar
- Vegan Gummy Bar
- High Energy Gel
- High Fructose Gel
- Hydrazero
Being part of this event not only reinforces our presence in the world of professional cycling, but also inspires us to continue developing innovative products designed by and for athletes who never give up in the face of any challenge.
The ‘hell of the north’ will be more bearable.
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